The programme included business-to-business meetings and visits to cashew processing facilities, rice fields and dried mango farms, providing the opportunity for live exchanges with key Cambodian producers and stakeholders. Escipión Oliveira-Gómez, Director of ITC's Business and Institutional Competitiveness Division, said: “This initiative will help transform trade and change lives by facilitating direct contact and fostering greater understanding between British buyers and Cambodian agricultural producers. It is also expected to strengthen trade relations between the two nations through a win-win approach, in line with the Sustainable Development Goals.” The mission included visits to leading Cambodian companies and cooperatives, which gave British buyers an insight into local production capabilities and quality standards. A business networking event hosted by the British Embassy in Cambodia allowed British buyers to meet Cambodian suppliers, including representatives from the Cambodian Rice Federation and the Cambodian Cashew Federation. Dominic Williams MBE, British Ambassador to Cambodia, said: “My ambition is for the UK to play a significant role in Cambodia’s continued growth, helping more people in this extraordinary country secure well-paid jobs and improve their livelihoods and those of their families. Agriculture is a major employer in Cambodia and as part of this goal we are working with Cambodia to export more agricultural produce to the UK. I am delighted that we are supporting a series of UK buyers to visit, who will be able to see for themselves the quality of Cambodia’s delicious produce. We are particularly keen for our buyers to experience higher value processed products, as these allow Cambodians to keep a much larger share of the price paid by UK consumers in their local shop or supermarket.” “I really hope that when I return to the UK I will be able to buy my favourite Cambodian products from a wide range of stores.” This trade mission underlines the UK Trade Partnership Programme’s commitment to strengthening commercial links between the UK and emerging markets. By facilitating direct engagement between UK buyers and Cambodian producers, the initiative aims to promote sustainable growth in the agricultural sectors of both nations, creating mutually beneficial partnerships and expanding market access for Cambodian products.