As part of the monitoring of cashew nut marketing for the 2022 campaign which started on February 4, Mamadou Doumbia, Marketing Director at the Cotton and Cashew Council (Cca), on behalf of the Director General of the Cca, chaired a series of meetings last week with monitoring committees and producers in the Gbêkê and Hambol regions. According to the director of marketing, Côte d'Ivoire, after only a few years of implementing the reform of the cashew sector, has won the bet of production by making cashew nuts, the second agricultural export product after cocoa. However, he acknowledged, the industry still faces other significant challenges, including improving the marketability of cashew nuts made in Côte d'Ivoire. “Quality is everyone's business,†urged the marketing director. Thus, for a better improvement of the quality of cashew products, assured Mamadou Doumbia, the State, through the Cca, has put in place several operational provisions to promote the perception of the Côte d'Ivoire origin. Among other things, the creation of an agricultural council dedicated to producers which provides awareness, training and supervision of producers on technical production routes, on harvest and post-harvest operations and on the organization of marketing. , the introduction of a double bag in the sector, systematic quality control or even the establishment of the quality platform whose objective is to federate the efforts of all the actors and partners in order to work towards improving the quality of Ivorian cashew nuts. For the marketing manager, quality is an essential variable in all competitive strategies. “It contributes substantially to profitability and to the consolidation of Côte d'Ivoire's position on the market,†he admitted. Not without inviting each actor to play their role because quality remains the determining factor in the selling and buying price of cashew nuts both nationally and internationally. Precisely these meetings were an opportunity for the regional delegations of Bouaké and Katiola to take stock of the previous campaign. Biba Coulibaly, regional delegate of Bouaké and Nabala Soro, regional delegate of Katiola, gave a positive assessment. Moreover, the Hambol region was the second nationally in terms of production.