<p><strong>According to the Vietnam Cashew Association (VINACAS), Vietnam is one of the production and export of the world's largest cashew nuts with key export markets are the United States, China, Australia, UK. Particularly it's Vietnam accounted for 92% and 90% market Australia New Zealand market. Export market growth in the first 8 months of 2013. Particularly in 2014 reached 198,743 tons with export value of 1.285 billion US dollars, up 21.5% for the same period in 2013.</strong></p> <p><strong>Currently, Vietnam has 465 processing facilities that medium and large establishments with more than 1,000 families, including 46 large-scale plants with a total processing capacity of 1 million tons of crude / year. However, at Forum Value that Vietnam by Vietnam Cashew Association held on 1/12 in the city, said Dang Hoang Giang, Vice President VINACAS that nuts are a source of food with nutritional value high with a low glycemic index, decreased cardiovascular disease ... may be used as a substitute for foods derived from animals. Meanwhile, in Vietnam, a country that exports ranked second in the world, people hardly grasp fully the value of cashew nuts, cashews only see food as a player, no sense Here is a food with high nutritional value and very good for health.</strong></p> <p><strong>Therefore, domestic consumption (market 90 million people) are extremely modest, only stopping at the rate of 5-6% of the total domestic industry. So, for this sector for sustainable development, improving domestic consumption that is a goal that VINACAS set out in the future. Dang Hoang Giang, the cost of which has fallen a lot and in accordance with the income of the people of Vietnam, but domestic consumption is very low due to the consumption habits of the people; nut products are not marketed appropriately with the marketing of products is limited; the monotonous, mostly in the form of new roasting, drying, cashew candy cake ... but not focused on processing into new products with raw cashews mainly According to Ms. Dinh Thi My Loan, Chairman Vietnam Retailers Association, to develop domestic consumption, not just a promotion to announce sweeping the nutritional value of the nut; enhance the advertising, marketing products; diversification of products ... which must concentrate to the distribution channel so that people have access to products that are easy and convenient.</strong></p> <p><strong>According to the Ministry of Industry and Trade, 2020 Development Goals over 1,200 supermarkets. Therefore, from now until 2020, VINACAS to build strategic development of domestic consumption through distribution channels will suit shopping trends of consumers, thereby creating conditions to stimulate domestic consumption . Should take the introduction of cashew value in promotion of domestic trade; raise the cost of marketing activities. In particular, emphasis on the development in the supermarket channel system for supermarkets in Vietnam is very developed.</strong></p> <p><strong>Besides, the production and processing should have specific instructions, stating the nutritional value of the packaging, manuals for consumer gradual approach, thereby changing spending habits used. From experience in the development of the domestic consumption of cashew nuts from India, Mr Rajkumar Venkatesan, General Director of International RALS said capturing consumer trends of the people of India, from the use of toys delicious to eat foods and health benefits, companies that manufacture and processing of India has focused on the processing of new consumer products from raw cashew service standards domestic use.</strong></p> <p><strong>Besides, with a populous country and area of ​​cashew in India are distributed across most of the traditional distribution channels (fairs, village markets, festivals) to modern channels (stores utilities, state-owned chain stores, supermarkets or hypermarkets, commercial centers). At the same time, reduce the price of the product that has always been the manufacturer, the distributor concerned that in India to bring products to the majority of consumers.</strong></p> <p><strong>Also share on encouraging domestic consumption, Nhung Pham, representing Nuts for Life Australia said, in Australia, the Government has the "seeds of life" - to help people understand the importance of using the nuts, especially cashews, would be beneficial to health than how the use of food derived from animals.</strong></p> <p> </p>