<p>Free trade agreements Vietnam - EU will take effect in 2018. According to the Intellectual Property Department (Ministry of Science - Technology), Vietnam proposed 41 geographical indications, however, only agreed to make the EU 39 protection of geographical indications Vietnam when free trade agreements Vietnam - EU takes effect. Meanwhile, Vietnam 169 protection of EU geographical indications.</p> <p>Products Vietnam is the EU protected geographical indications mainly vegetables, fruit, accounting for 49%; industrial products plant - processing, up 15%; fisheries and seafood processing 13%, other products 13%. Vietnam protection of geographical indications mainly wine, cheese, very little fresh produce.Phu Quoc fish sauce is the only product of Vietnam and ASEAN countries are official EU protected geographical indications. According to the Ministry of Industry and Trade, since the EU accepted protection, Phu Quoc fish sauce sold in the EU market that not only increases the selling price also increased from 30-50% depending on the type of product. It also helps Vietnam now have the opportunity to increase exports to other markets such as the US, Australia, Japan, Canada.</p> <p>The general trend of the market now requires product must have clear origins, trademarks are the state authorities for protection. Research in the EU showed that 43% of consumers (approximately 159 million people) are willing to pay 10% more for products with geographical indications, 8% (approximately 29.6 million) even willing to pay extra 20 %, about 3% (11 million people) pay an additional 30% for products with geographical indications. Therefore, to enhance the value and competitiveness of products and the enhancement of market development, branding and geographical indications for products is a matter of urgency.</p> <p>One of the objectives of agricultural restructuring of Vietnam is not run according to the number of which focused on the basis of quality building products with geographical indications to improve the value of competition in the market. By the fact Vietnam is the world's largest exporter of some commodities such as cashew, pepper, the world's second largest coffee ... but up to 95% of agricultural exports in raw form, shape crude but no brand.</p> <p>Binh Phuoc is known as the "kingdom" pepper, "capital" of cashew nuts, rubber. May 6-2014, pepper Loc Ninh is the province's first agricultural product has been labeled collective. Recently, on 9-12-2016, Phu Rieng Rubber is one of the first 6 enterprises under the Vietnam Rubber Association to be labeled. Binh Phuoc is promoting the construction of geographical indications for cashews. Develop and promote products with geographical indications paper "passport" protection for the main agricultural exports to the EU of Binh Phuoc and other demanding markets such as USA, Canada, Australia, Japan. ..</p> <p>Branding is difficult, trademark protection is even more difficult when you need the consistency of quality synchronization from farmer to businesses to build trust with the consumer firmly at the discerning market. Products with geographical indications of Vietnam to overcome technical barriers are very strict promising markets for high profits but also very hard. This is a very important lesson for all farmers, businesses and managers, leaders in Binh Phuoc.</p> <p>P. Thao</p>