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  • India: Preference for dried fruit during diwali despite rising prices

    Oct 24th, 2014

    <p>The Diwali tradition of north India seems to have caught on in the city with consumers increasingly switching to healthier dry fruits from ghee-laden sweets. Instead of offering and gifting sweets to friends and guests, people are showing a marked preference for dry fruits despite soaring prices. According to market sources, this has led to a 10 to 15% increase in the sale of dry fruits this Diwali.</p> <p>Shopkeepers admit that though a large number of Keralites may not have completely done away with sweets, health-conscious consumers are slowly reducing the quantity of sweets and replacing the same with dried fruits. &quot;Instead of buying a kg of sweets, we now split it between sweets and dry fruits,&quot; said Chetan Shah, a Kochi-based Gujarati said. Cashew nuts, almonds, pineapple, kiwi, apricot and other fruits are in huge demand as they can be preserved for long.</p> <p>&quot;In our hypermarket, the sale of dry fruits increased from 150kg during Diwali last year to 200kg this year. Cashew nuts and badam top the preferred list for consumers,&quot; said an official with the Lulu Hypermarket. Ketan N Parekh, owner of Best Dry Fruits in Mattancherry, said, &quot;There is large demand for cashew nuts this Diwali. Since sweets that are brought from other states have a short shelf life, they can&#39;t be stored for long.&quot;</p> <p>Gujaratis, Sikhs, Tamilians, Punjabis and other communities have made arrangements to celebrate Diwali on Wednesday.</p>


    Source: indiatimes.com
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