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  • Future Group forays into dry fruits with KARMIQ brand

    Apr 20th, 2016

    <p>KOLKATA: Future Consumer Enterprise Ltd (FCEL), a Future Group company, has forayed into the dry fruits segment with the launch of a new brand— 'KARMIQ- Food that celebrates your youth'.FCEL, which is India's largest sourcing-to-supermarkets FMCG company, plans to expand its consumer product portfolio from foods and spices, snacks and beverages to quality dry fruits.The company has introduced a range of products including KARMIQ California almonds, pistachios and walnut kernels, and cashews."Young India is increasingly becoming attentive towards their well-being, thus leading to an increase in health food consumption," said Devendra Chawla, president for food and FMCG at Future Group. "KARMIQ is a blend of nutrition and health combined with great taste. This is what our brand propagates - food that celebrates youth."Apart from dry fruits, FCEL is selling three varieties of olive oils, canola oil and ricebran oil under the KARMIQ portfolio.KARMIQ's California range of dry fruits is available across India. The packaging design is bright and each pack comes with a zip lock. Cashew and walnut kernels are also available in vacuum packs which help prevent infestation, maintain freshness and crispness of the nuts. All KARMIQ products are available in pack sizes of 200 gm and 500 gm, with a starting price of Rs 300, the company said.<br></p>


    Source: www.economictimes.indiatimes.com
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