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  • Britannia set to increase biscuit prices next fiscal

    Feb 15th, 2016

    <p></p><p>The company sells dairy products worth ` 400 crore and buys dairy products of ` 300 crore for its bakery business. "On the dairy business, Berry said he was not happy with the growth. BENGALURU: Britannia will increase prices of biscuits in the next fiscal to offset a rise in major commodity prices, managing director Varun Berry said.The company, known for its Good Day and Bourbon biscuits, said flour and sugar prices had surged about 15% and 30% respectively in the last three months, after having dropped for some months prior to that when commodity prices in general slumped.Berry said cashew prices had been rising even when commodity prices stayed low. "We would like to make it a ` 1,500 crore business in the next six years, contributing about 15% to the revenue from just 5% currently ." We need to see how we keep pace with the commodity prices," Berry said in an exclusive interaction with TOI.In the latest quarter, Britannia's margins slipped 37 basis points to 13.11%, from 13.48% in the previous quarter. <br></p> <p>BENGALURU: Britannia will increase prices of biscuits in the next fiscal to offset a rise in major commodity prices, managing director Varun Berry said.The company, known for its Good Day and Bourbon biscuits, said flour and sugar prices had surged about 15% and 30% respectively in the last three months, after having dropped for some months prior to that when commodity prices in general slumped.Berry said cashew prices had been rising even when commodity prices stayed low. Flour, sugar and cashew make up about 45% of the basket of products the company purchases."It is just about making sure we price our products rightly . We had reduced prices of some products such as Good Day . <br></p> <p>We need to see how we keep pace with the commodity prices," Berry said in an exclusive interaction with TOI.In the latest quarter, Britannia's margins slipped 37 basis points to 13.11%, from 13.48% in the previous quarter. But in the seven quarters prior to that, the operating margin had risen steadily to 13.48% from 7.7% two years ago.Berry , who was roped in from PepsiCo three years ago, said price increase wo uld have an "outer limit" of 3%. "It will not be uniform across the portfolio; it will be higher in some categories where we have not raised prices for some years."On the dairy business, Berry said he was not happy with the growth.<br></p><p></p>


    Source: www.timesofindia.indiatimes.com/city/bengaluru/Britannia-set-to-increase-biscuit-prices-next-fiscal/articleshow/50956696.cms
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