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  • Expanding domestic market - strategy for sustainable development of the cashew sector

    Jan 1st, 2016

    <p>VIETNAMESE PEOPLE NEVER "KNOW" WHAT ?! GRAIN FEED <br></p> <p>BP - Vietnam has long been proud to be the nation's No. 1 exporter that world but domestic consumption remained at 5% of total production of processed cashew kernels. The Vietnam Unknown enjoy delicious, nutritious, good health is so poor nut or just because now is not really promote products to consumers? <br></p> <p>GRAIN OF HOW USEFUL? <br></p> <p>World Health Day 7-4-2015, dried nuts Council International (INC) in collaboration with other organizations in the world grain dried fruit and Vietnam Cashew Association (Vinacas) launched a full action plan bridge "Seeds for Life" (Nuts for Life). The program aims to mobilize people around the world should add dried fruit nuts in the daily diet components to improve health. Research by scientists around the world have shown that, just eat the nuts (including nuts), often with moderate amounts (30g per day) adds many important micronutrients benefit health (vitamin E, folic acid, magnesium, arginine, plant sterols and other phytochemical compounds), antioxidant compounds (polyphenols), common disease prevention and increased longevity. <br></p> <p>Recently, at the forum Vietnam cashew value is held in the city. HCM date 1-12-2015, Dr. Do Thi Ngoc Diep, Deputy Chairman of Vietnam Nutrition Association, Nutrition Association President, Director Nutrition Center City. Ho Chi Minh City announced cashews nutritional value Vietnam not only consumers but many processing enterprises, export it to surprise. According to research by Dr. Diep: Cashew nuts as a food source with high nutritional value, with many nutritional elements necessary for the human body, such as proteins, lipids, carbohydrates; many minerals such as phosphorus, magnesium, calcium, potassium, iron ... Meanwhile, the glycemic index of cashew nuts only 9.5%, compared with 79% sticky rice, bread 55%, rice 53 plates %, 51% bun ... Therefore, if an appropriate amount, it is not only good for the health of ordinary people which is especially effective for people with diabetes. They contain many good nutrients, it helps patients recuperate faster. Dr Diep also said that most people in Vietnam still do not know what use seed particles are used only as a player but not use food as a food with high nutritional value. <br></p> <p>Also at the forum, many experts and foreign markets, companies said that Vietnam Most people do not understand the value of cashews. This is the main reason leading to this important foods has little place right in the place it was born. <br></p> <p>CONVENIENT AND THE VIETNAM taste <br></p> <p>When learning about the benefits of cashews, I tried to taste all the famous nuts consumers around the world are familiar with the market and is particularly good for health, such as almonds, walnuts, chestnuts and bargain. If comparison of delicious nuts do not have comparable Vietnam Cashew, especially cashews intact testa salt roasted crispy, fragrant are the "taste" of the Vietnam ... <br></p> <p>About comfortable eating salted cashew nuts (Vietnamese products are used the most people) are available for stripping rubbing silk mantle. And with macadamia nuts, they must use small metal fragments to peel because seed round, shiny, very hard shell, unable to use their hands to peel as cashews. Thus, the elderly and children is difficult when eating infected county ca. More dangerous is the risk that occurs when children have a habit of putting in your mouth to bite, by county round, smooth prone to drifting neck problems. Walnuts must use small hammer to hit it. Particularly with almonds, the price is too high compared to the affordability of Vietnam today. <br></p> <p>Boosting domestic market for cashews Vietnam reduced the proportion depends on foreign markets, helping people reach the delicious, nutritious, health benefits are also strategies for sustainable development of the cashew sector . Since 2010, at the Festival that by Vinacas cooperates with the organization that the Binh Phuoc, has set a target to increase the percentage of domestic consumption. Accordingly, the nutrition experts have also studied analysis of the nutritional value of nuts for human health. <br></p> <p>Currently Vietnam businesses each year, "eats" about 1.3 million tons of raw materials to produce approximately 350 thousand tons of people. However, according to data from the Ministry of Agriculture - Rural Development's does and the products made from nuts of Vietnam is exported to 40 countries, including the US is the largest market with nearly 40% ; European countries close to 30%, China 20%, Australia 11%, but the domestic market accounts for only 5-6%. <br></p> <p><b>WHY NOT CREATE CONSUMER HABITS</b>? <br></p> <p>Referring to cause domestic consumers still do not have the habit of using products made from nuts, Dr Dinh Thi My Loan, President of the Association of Vietnam Retailers said that the product has not been promote appropriate; the marketing is limited; Cashew goods from monotonous, just at it as salting, roasting, candy or cake with cashew nuts; business time only widely sold in Tet holidays ... should not create consumer habits of the people. <br></p> <p>Dr. My Loan also said that the products offered for sale to people, manufacturers must absolutely meet the standards, hygiene and food safety, origin. Because these are the most demanding for today's consumers. Next is the quality of goods, packaging design and competitive price is also right, in accordance with the income of the people of Vietnam. Regarding sales methods also need more diverse forms of sale and exploitation in the form of sales online to meet integration requirements and the digital era. She also said the proposal, at the state level should have policies, long-term development strategies, conduct forms of domestic consumption stimulus for cashew products. <br></p> <p>As the country has an area leading thing, India has been very successful with the development of domestic markets. To save this sector and farmers escape swollen, and India has made synchronization solution: spacious Propaganda on the mass media about the value of cashew nuts; put on display and sell goods in all supermarkets, shops, markets; frequently organize festivals on cashew ... process to the consumer for the product in India that lasted some 20 years. <br></p> <p>With a population not too crowded, inadequate acreage, Vietnam can take advantage of science and technology such as the internet, phones became popular and the number of media agencies great communication. If done properly Vietnam will only take a short time to get the products that come with all county residents. <br></p> <p>Phuong Ha</p><p>(The article used information Vinacas)<br></p>


    Source: Binh Phuoc OL
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