This information was announced by Mr. Nguyen Cao Tri, Vice Chairman of Da Huoai District People's Committee, at a recent event. Accordingly, the "Da Huoai Cashew" certification mark is valid for 10 years, from March 2025 to March 2035, marking an important turning point in building the brand and enhancing the value of the locality's key agricultural products. Mr. Nguyen Cao Tri said that Da Huoai district has started to develop a certification label for cashew nuts since 2024, demonstrating a strong determination to protect and develop the reputation of this specialty. Currently, the district is carrying out the final procedures to grant the right to use the label to individuals and organizations that meet the prescribed standards. The two pioneering units granted the right to use the label in this phase are Le Gia Agricultural Export Processing and Trading Cooperative and Luu Thi Kim Huong business household. Da Huoai currently has a total cashew area of up to 6,136.75 hectares, most of which is in the harvesting stage. Recognizing the key role of cashew trees in providing a stable source of income for the people, in recent years, the district's functional departments have actively supported farmers in applying scientific and technical advances in cultivation. Many intensive farming models, applying high technology in planting and caring for cashew trees have been deployed, helping to improve productivity and product quality, while adapting to the challenges of climate change and moving towards safe and sustainable production. Thanks to that, the locality has formed many cashew processing facilities, from factory scale to household scale. However, a worrying fact pointed out by Mr. Nguyen Cao Tri is that despite efforts to implement many trade promotion and advertising activities locally, the results are still not commensurate with the potential. Da Huoai cashew products are still not widely known to consumers nationwide, facing the risk of brand decline and loss of market confidence. Therefore, building the "Da Huoai Cashew" certification mark is considered a strategic and vital solution. The ultimate goal is to build a strong brand, protect and develop the existing reputation, while improving product quality and enhancing the competitiveness of Da Huoai cashews in the domestic and international markets. With this "brand passport", Da Huoai cashews are expected to go further, affirming their position on the map of Vietnamese agricultural products. Pham Tuan Source: TCĐT Intellectual Property & Creativity